Guides & Articles
Independent guides on UK mobile plans, switching networks, and coverage of the Vodafone-Three merger.
Guides
How to Choose the Right SIM-Only Plan
SIM-only deals can save you hundreds of pounds a year. This guide walks you through the key factors to consider when picking the right plan for you.
Using Your UK Mobile Phone Abroad: A Complete Roaming Guide
Since Brexit changed the rules on EU roaming, it's more important than ever to understand what your plan covers before you travel. Here's everything you need to know.
How to Switch Networks and Keep Your Number (PAC Code Guide)
Switching mobile networks is easier than ever. Ofcom rules mean your current provider must give you a PAC code immediately. Here's how to do it in under 10 minutes.
Understanding Mobile Data Allowances: How Much Do You Actually Need?
Data allowances can seem confusing, and 'unlimited' doesn't always mean what you think. This guide helps you work out how much data you need and what to watch out for.
Merger Analysis
Vodafone and Three UK Merger: A Neutral Timeline Explainer
A neutral, factual overview of the proposed merger between Vodafone UK and Three UK — from announcement to regulatory review. No spin, just the facts.
What the Vodafone-Three Merger Could Mean for Consumers
Independent analysis of what a reduction from four to three UK mobile networks could mean for pricing, coverage, and choice for everyday consumers.
How the Vodafone-Three Merger Could Affect MVNOs and Budget Networks
MVNOs like SMARTY, iD Mobile, and VOXI are often the best-value option for consumers. Here's how the UK's biggest merger could reshape the MVNO landscape.
Vodafone-Three Merger: Frequently Asked Questions
Answers to the most common questions about the proposed Vodafone UK and Three UK merger, including what it means for existing customers.
News & Updates
UK Mobile Market Update: January 2025
A roundup of the latest developments in the UK mobile market, including pricing trends, network updates, and notable deal changes heading into 2025.
UK 5G Coverage in 2025: Where Are We Now?
A factual overview of 5G coverage progress across UK networks in 2025, including what to expect in cities vs rural areas.